Data quality
Where the data comes from and how it is checked.
We would rather tell you what we can and cannot guarantee than publish a marketing accuracy figure. Business data decays continuously, so the honest measure is how recently a record was confirmed and what we do when it is wrong.
Sources
- Companies House
- Registered names, numbers, incorporation dates, SIC codes, filing status and registered addresses.
- Published business listings
- Trading addresses, switchboard numbers and published business email addresses.
- Business websites
- Website presence, HTTPS status, last observed update and published contact routes.
- Public review platforms
- Whether a listing exists and its published rating and review volume.
- Our own verification
- Automated checks plus manual sampling on every order before release.
Checks applied before delivery
- Format validation
- Postcodes, phone numbers and email syntax are checked against UK formats.
- Deliverability screening
- Email fields are screened for invalid domains, catch-alls and known traps.
- Duplicate removal
- Records are de-duplicated on company number, then on name and postcode.
- Dissolved company removal
- Companies recorded as dissolved or in liquidation are excluded by default.
- Sample review
- A person reviews a sample of every order before the file is released.
Refresh cycles
- Company registry fields are refreshed weekly.
- Website and review signals are re-checked monthly.
- Telephone and email fields are re-verified at the point of order, not from a stale cache.
If a record is wrong
Report incorrect records within 14 days of delivery, with the rows concerned. We credit or replace any record where a supplied field is materially wrong, such as a disconnected number or an email that hard-bounces. Where a business has simply closed since we verified it, the same policy applies.
What we do not claim
- We do not claim a fixed accuracy percentage across every field and sector.
- We do not supply personal consumer data or consented marketing lists.
- We do not guarantee a named decision-maker for every record.
- Volumes shown before ordering are indicative until the list is built.